This position is responsible for developing and overseeing execution of the lead generation marketing plan required to achieve business objectives defined by the Executive Team in close cooperation with the marketing and sales teams. This position reports to the Chief Marketing Officer, and is a key member of the GreenRoad team.
The Marketing Program Director will have tremendous impact in building marketing programs and messages that resonate with the core stakeholders of defined target industries. Experience and expertise in working with key industries such as Field Service, Utilities, Transportation and Bus & Coach are helpful to the success of candidates. The Marketing Program Director will succeed by creating deployable marketing solutions, brand awareness, and generating high quality sales leads and opportunities.
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